Why One University Chose to Become a HSI

I came across this article on Notre Dame de Namur University, in Belmont, California, making the decision to become a Hispanic Serving Institution. The institution, once lagging in enrollment, now has an all-time high enrollment after becoming an HSI. A third of California's population identifies as Hispanic or Latino, so Notre Dame de Namur decided to direct its recruitment in a different route. The Education Department recognized Notre Dame de Namur as a Hispanic-serving institution in September 2011, awarding it two grants totaling more than $6-million. 

This article describes the decision making process and how the funds were used. http://chronicle.com/article/Why-One-University-Became-a/138105/

What are your thoughts on this decision? Do you think the mission of Notre Dame de Namur aligns with the decision to become an HSI?